Title of webinar. Reads Making outcomes and outcome measurement work for you. Live webinar with Dr Ailsa Cook. 7 October 2021, 4 til 5 PM (BST)
If your organisation, service or programme is finding itself in a tangle of outcomes, this webinar will explain what outcomes are (and aren't) and share some practical tools and a framework to help you work well with them. This is a live re-run of a webinar held in February 2021.
  • Thursday 7 October, 2021
  • 4 – 5 pm BST
  • Live on Zoom
  • Free, registration required
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Register now here, or read on for more details.

Focus on the outcomes that matter to people

There is a growing commitment across public services internationally to focus on the outcomes that matter to people. If your organisation is delivering a service or programme, it’s right that you should be clear about not just what your organisation does, but also the difference your work will make to the people and communities your organisation cares about. 

Being able to talk about and evidence your contribution to outcomes is key to running a sustainable and impactful service, organisation or programme.  

This can be easier said than done.

If you’re caught in a tangle of outcomes, you’re not alone. Like many organisations, yours is likely grappling with the need to respond to what matters to the people and communities it cares about, whilst simultaneously aligning to multiple funder and strategic outcomes. And this is before you have started to measure or report on outcomes, which can add much more stress and paperwork into the mix.  

We help to make outcomes work for you

Over a collective two decades of working with outcome challenges, we have learnt:

  • how important it is to understand what you mean by outcomes (and what to do if your funders and partners are less clear)
  • how a focus on outcomes can help you improve
  • the benefits to staff in focusing on outcomes
  • the challenges organisations encounter when faced with overly simplistic outcome measures and indicators
  • the benefits of streamlining data-gathering and reporting around outcomes.

In our work with more than 100 organisations, we have learnt that taking control of outcomes will help your organisation manage in complexity, and tell a compelling story of the difference it makes.

Start your journey with our live webinar

Join Ailsa Cook to learn about our practical tools and framework for working well with outcomes. Ailsa will cover:

  • What outcomes are (and aren’t)
  • Different types of outcomes
  • Why it’s important to focus on outcomes
  • How to meaningfully measure outcomes

Who will find this webinar of interest?

This webinar will be of interest to people leading and working in public service organisations that are expected to report on outcomes or are looking to become more outcome-focused.

About the host

Matter of Focus Co-Director Ailsa Cook is a leader in the field of outcomes. Through her research and work with policy and practice, Ailsa has made a significant contribution to shifting the focus of public services in Scotland towards the outcomes that are important to citizens and communities. 

Ailsa is a co-originator of the Talking Points Personal Outcomes Approach, now used across thousands of organisations in Scotland and beyond.

Webinar format

We hold our live webinars in a Zoom meeting format. What does this mean? It means that your presence will be visible, and while we like to see the faces of people we’re talking to you are welcome to have your camera switched on or off. We will also have everyone except Ailsa muted, until the Q&A when you are welcome to ask your question in person. Or if you prefer, pop a question into the chat and we will draw from this.

Please note that we will record the webinar and send a link to all registrants within a week of the live event. The video may also be made available on our website for a period of time. If you ask a question in person, your audio (and video if switched on) will be recorded. Please let us know in the registration whether you are happy to be in the published recording or not.

Register your place

Clicking on the register now button will take you to our webinar registration page on Zoom. When you submit your registration you should receive an email from Zoom with your personal link to join the event. This confirmation will be resent to you on the day of the event.

Register now