Our purpose and impact

We are a values-led business and certified B Corporation.

Our mission

• To help people transform public policy and services to focus on what matters to people and communities 

Our values

• We work collaboratively to make a difference

• We make things as simple as we can in a complex world

• We value diverse perspectives and expertise

• We value creativity and innovation

• We bring our whole selves to work and respect that other people do too

• We only work where we think we add value

Our principles for the use of artificial intelligence (AI)

1. We embrace the opportunities afforded by AI where it helps us work more effectively, efficiently, creatively, and to innovate towards our mission.

In our use of AI we ensure that:

• we stay abreast of the functionality of the AI tools we use, emerging developments and ethical discussions.
• we capture learning from our use of AI and seek to continually improve our practice.
• we focus our use of AI on tasks that are routine and can be easily automated freeing up staff to do work that requires uniquely human qualities.
• we don’t use AI to do tasks where human input is vital.

2. Our use of AI is in line with our commitment to making a positive difference in the world and working in step with the planet, our people and our clients.

In our use of AI we ensure:

• our use of AI is purposeful, efficient and effective and works to minimise environmental impacts
• that our people have equal opportunities to develop new skills in AI.
• we consider and mitigate any impacts on the confidentiality and safety of our clients.
• we work collaboratively with our clients to ensure any AI innovations are respectful and mutually beneficial, they have choice and control over the use of AI, and that any developments or wider sharing based on client learning are developed transparently in line with these principles.

3. We uphold the principles of ethical and robust social science research and evaluation.

In our use of AI we ensure:

• that we are transparent and are able to explain how AI has been used
• that we actively mitigate risks related to unreliability of data analysis, both in terms of accuracy and bias
• the safety and confidentiality of our client data

4. We always use AI with a human in the loop and through our products, services and communication support and enable the people we work and engage with to do this too.

5. We use our position as thought leaders to share good practice in AI use, celebrate AI providers adopting the highest ethical and sustainable standards and support campaigns for regulation and to overturn extractive AI business models.

We’re committed to positively impacting all stakeholders – our team, communities, clients, and planet.