Website Privacy Policy

Who we are

This privacy policy notice is for the website served by Outcome Focus: Evidence, Action, Change Ltd. and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website. If you do not agree to the following policy you may wish to cease viewing/using this website.

1. Personal information we collect about you from our website

1.1 Cookies

We use cookies on this website to provide you with a better user experience. A cookie is a  small text file transferred to your device / computer to allow your browser to remember information about your last session on that website. Your device only shares information in the cookie with the specific website that provided it, and no other website can request that information. to track how you use the website, to record or log whether you have seen particular messages that we display, and to display relevant content. collects and temporarily stores certain information about your visit to help us to better align our content and the website design with your needs. The information these cookies collect includes:

  • The domain you access our website from
  • Your computer’s IP address
  • The date and time you accessed the site
  • The operating system of your computer
  • The browser you’re using to access our site
  • The Universal Resource Locators (URLs) of the pages you visit on our website
  • The URL of site you came from, if you clicked a link there that brought you to our website
  • The URL of site you next went to, having left our website.


How we use this information

We use the third-party analytics services Google Analytics to gather this information for analysis.We use this information to produce aggregate visitor information activity reports which we use to inform our website content development.

Your control of this information

We use a cookie control system which allows you to accept the use of cookies, and control which cookies are saved to your device / computer. Some cookies will be saved for specific time periods, where others may last indefinitely. Your web browser should provide you with the controls to manage and delete cookies from your device, please see your web browser options.

 Security of this information takes the security of your personal information seriously. We take a number of precautions to ensure that the information we collect is secure and inaccessible by anyone outside of our organisation. Your information is only accessed by internal employees responsible for maintaining our website, who are trained in our security and compliance policies. We use a number of modern security technologies to protect all data stored on our servers and related systems like secure socket layer (SSL), encryption, firewalls, and secure passwords. Our security measures are regularly upgraded and tested to ensure they are effective.

 1.2 Contact Form

If you contact us via our website contact form, we will use the information you provide only to respond to your enquiry.


2. Personal information we collect about you when you sign up to our mailing list via our website

  • Your name and email address
  • You can choose whether to give us further information about where you work and what your areas of interest are.


Cookies served through our eNewsletter subscription managed by Mailchimp.

We currently host our email mailing list with Mailchimp. Mailchimp automatically place single pixel gifs, also known as web beacons, in every email sent by Matter of Focus. These are tiny graphic files that contain unique identifiers that enable Mailchimp to recognize when our subscribers have opened an email or clicked certain links. These technologies record each subscriber’s email address, IP address, date, and time associated with each open and click for a campaign.

How we use this information

When you sign up to our mailing list, you are giving us permission to contact you at the email address which you have provided. Approximately once every two to three months, we will send you a roundup of our practical insights, as posted on the Matter of Focus website, alongside news and OutNav developments and updates.

Mailchimp use your cookie data to create reports for Matter of Focus about how an email campaign performed and what actions subscribers took. We use this information in aggregate to understand what content our subscribers find most interesting and to inform decisions about future content.

How long we retain this information

We hold your email subscription information until you unsubscribe from our mailing list, at which point we retain only your email address tagged as unsubscribed.

Security of your information

Mailchimp is based outside the European Economic Area (“EEA”) in the US. We have signed a Data Processing Agreement with Mailchimp, who act as a Data Processor for Matter of Focus who are the Data Controller.

As a processor, Mailchimp is required under contract to ensure that any data transfers outside the EEA will be made in accordance with applicable law. To achieve this, Mailchimp has certified to the EU-U.S. Privacy Shield Framework (see their certification here).

In practice, this means that Mailchimp in the U.S. is considered a “safe” recipient of personal data of its customers and their subscribers that is transferred from the EU to the U.S. by

offering an “adequate level of protection” for such personal data (as determined by the European Commission). The Privacy Shield remains an adequate data export mechanism under the GDPR (see Art 45(9)).

You can find further information about this in their Privacy Policy, section 3: Privacy for Contacts.

Your access to this information

At the bottom of every mailing list email we send there will be a links that you can follow to unsubscribe from the list and also to update your information.

You also have the right to request a copy of the information we hold by emailing us at or writing to us at the address below.


Links to other websites from our own

Third party websites that we link to from our own site will have their own independent privacy policies. We therefore cannot accept any liability for the content or activities of these sites. However, we do want to protect the integrity of our own site and would welcome any relevant feedback about the sites we link to.


Contact us

You can contact us in writing at Outcome Focus, 2A Hopetoun Street, Edinburgh, EH7 4ND


Please note, subscribers of OutNav are bound by our OutNav Privacy Policy and Terms and Conditions.