This video is a recording of an interactive live webinar, held during the COVID-19 lock-down in early June 2020.
In it Matter of Focus co-director Ailsa Cook discusses the importance of being able to talk about the changing context of public service work, before introducing the ISM Framework, a tool we use with our clients to talk about and understand context.
The webinar was attended by people leading and planning people-based projects, programmes and services who – in breakout rooms – had the opportunity to use the ISM to discuss the changing context of their work during the Covid-19 crisis. The feedback from these discussions was used to build up a picture of how the work of our public services is changing with COVID-19 (a link to this is available below the video).
Related content:
![](https://www.matter-of-focus.com/wp-content/uploads/2020/06/og_ISM_webinar_whiteboard_pdf-1024x683.png)
View a pdf copy of the online whiteboard pulling together the changes in context that were surfaced during the live webinar discussion.
![Text reads: Understand the unique context of your work](https://www.matter-of-focus.com/wp-content/uploads/2020/07/3-Understand-the-unique-context-of-your-work-1024x683.png)
In conjunction with watching this video and for further guidance on using the ISM framework, see our post Understand the unique context of your work.