About us

We are on a mission to help organisations focus on what matters to people and communities

Who we work with

We specialise in working with organisations that make a positive impact in the world by inspiring, educating, empowering, supporting, leading or connecting with people.

Our story

In bringing together their expertise, co-directors Ailsa and Sarah realised the need for a logical, user friendly software that could guide people through and hold a robust and meaningful outcome evaluation process.
In 2017 they set about building just this and developed OutNav.


In 2023 our work was recognised with the Public Sector Innovation Award at the ScotlandIs Digital Technology Awards.

We have been assessed and certified as a B Corporation.

This makes us part of a global community of like-minded businesses balancing profit and purpose.

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We are a certified B Corporation

Our values

We work collaboratively to make a difference

We make things as simple as we can in a complex world

We value diverse perspectives and expertise

We value creativity and innovation

We bring our whole selves to work and respect that other people do too

We work where we think we add value

Our team

The company was established in 2017 by Ailsa Cook and Sarah Morton, both internationally renowned for their expertise in outcomes and evidence to action. They have long track records of bringing together academic and practical approaches to help organisations overcome some of the challenges to effective outcomes-focused improvement, monitoring and evaluation.

Our approach feature

Our approach

Our approach helps organisations to meaningfully and robustly evidence and tell the story of the difference they make.

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