
About this webinar
In this webinar, recorded live in 2021, Matter of Focus co-director and University of Edinburgh Honorary Fellow Dr Sarah Morton explores some of the challenges of understanding and assessing research impact, especially where research is used in influencing, inspiring and educating people, and where issues of cause and effect are more complex.
Sarah has developed a pioneering approach to understanding research impact, based on contribution analysis. This has been applied in seven independent impact assessments, to help people with REF impact case studies, and is the basis for the approach and software developed by Matter of Focus. In the webinar Sarah shares the approach and some of the lessons learned from carrying out impact assessments on different topics and parts of the world.
Who will find this webinar of interest?
- Anyone carrying our research with the view to influencing, inspiring and educating people, and where issues of cause and effect are more complex.
- Research leaders that want to be able to inspire others to work in impactful ways.
- Leaders or administrators of research centres or evidence to action teams that want to meaningfully track their impact.
- Researchers or teams concerned with getting evidence into action in the public and third sectors.
About the host: Dr Sarah Morton.
Sarah has been working on evidence to action for 19 years. She is internationally recognised for developing innovative approaches to ensure decision-makers have access to the best evidence for taking organisations, policies, and practices forward.
Sarah pioneered a participatory approach using contribution analysis to understand impact, and this is the basis of our approach here at Matter of Focus. Cutting her knowledge exchange (KE) teeth at the pioneering Centre for Research on Families and Relationships, Sarah broadened understanding of the interaction between research, policy and practice through research and practice work with UNICEF, What Work Scotland and others, and worked alongside organisations to use evidence for improving services for the families and communities they serve (with Healthcare Improvement Scotland, Starcatchers, The Scottish Book Trust, Shelter Scotland and others).
The research impact assessment framework Sarah developed is based on contribution analysis; she has used it to carry out seven independent impact assessments, including 14 case studies, of research centres and initiatives across eight countries around the world.
Sarah’s background is in social sciences and participation with a degree in Sociology, Masters in Community Education and Social Policy by Research, and a PhD in Social Policy. Prior to KE work she held networking, policy development and research roles in the voluntary sector and spent ten years tutoring adult learners in community settings and with the Open University. She worked in KE at the University of Edinburgh from 2001-2017, and remains an Honorary Fellow of the University.

The Matter of Focus Research Impact School will equip you with the knowledege, skills and resources you need to unpick and start tracking the impact of your research.
The school combines four live, engaging workshops with a three month subscription to our impact tracking software, OutNav.