Our approach

Learn, improve, evidence and tell the story of the difference you make

What we do

We specialise in working with pioneering teams and organisations whose full value cannot be measured simply by numbers or demonstrated on spreadsheets.

How we can help

We offer a robust and meaningful approach to effective outcomes-focused improvement, monitoring and evaluation, which is grounded in our co-directors Ailsa Cook and Sarah Morton’s expertise in outcomes and evidence to action and their long track record of supporting public service organisations.

The approach is tried and tested, practical and achievable. It includes four key elements:

Clarify your contribution

Clearly articulate what you do to make a difference.

Assemble evidence

Have the information you need to understand what difference you make.

Assess progress

Review whether you are making a difference.

Embed learning, and improve

Discuss, adapt and share your approach.

The approach is based on Contribution Analysis (a theory-based approach to evaluation) and strongly influenced by participatory and action research approaches.

Outnav feature


Our innovative cloud-based software OutNav enables you to make effective use of your data and information to monitor and evaluate your outcome-focused projects, without the need for specialist research skills or external evaluators.

Find out more
Consultancy feature


Our expertise, tools and techniques can help you bring together evidence, data and evaluation to ensure that your projects and programmes are successful and adaptable, and meet the outcomes that are important to you, your stakeholders and your funders.

Find out more