Our approach

Learn, improve, evidence and tell the story of the difference you make

Our method

We have developed a practical and robust approach for teams and organisations who know that numbers and spreadsheets can't tell the full story of the difference they make.

Our foundations

The approach brings together an in-depth understanding of outcomes with Contribution Analysis (a theory-based approach to evaluation), and is strongly influenced by participatory and action research approaches.

Our experience

We have built on co-directors Ailsa Cook and Sarah Morton’s expertise and long track record in supporting public organisations and charities.

Our approach is tried and tested, practical and achievable. This is what to expect:

Understand outcomes and how you reach them

Using our innovative and participatory outcome mapping approach, we work with teams and organisations to understand and build consensus about how activities lead to outcomes and what is needed to understand change.

Review the data and evidence you need

We use a process of defining success criteria to help audit and streamline the data, evidence and feedback organisations need to understand, track and report on their work.

Visualise your progress towards outcomes

Our innovative software gives people a method for analysing feedback, evidence and data, and provides a simple way of visualising progress towards outcomes and confidence in data.

Report in an outcome-focused way

Our software and approach takes teams through a structured process of reporting on different levels of activities and outcomes to tell a great story of the difference they make.

Ongoing learning and sharing

Outcome evaluation isn't easy. We believe in bringing people together so that we can all be learning about what is effective in working with outcomes and complexity-informed evaluation.

Outnav feature


Our innovative cloud-based software Outnav, takes you on a logical and user-friendly journey through steps to develop a meaningful and practical approach to outcome-focused monitoring and evaluation. Make effective use of your data and information to monitor and evaluate your outcome-focused projects, without the need for specialist research skills or external evaluators.

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Consultancy feature

Support services

We provide face to face and virtual support services to help you on your outcome evaluation journey. We can support you to map your outcomes, develop theories of change, collect and analyse data to evidence your work, and help with reporting.

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